Weekly Insights. April 5, 2025

The single biggest impact AI will have on hospitality is in...?

Which SPECIFIC AREA do you believe stands to see the greatest transformation? We'd love for you to share your perspective—explaining the opportunity and impact AI will have on our industry. Expert Panel.

Data anxiety: The impact of information overload

The article explores how the overwhelming influx of digital data affects mental well-being and productivity. It discusses the historical evolution of data storage, the side effects of data overload—including stress and cognitive distortions—and emphasizes the importance of developing data literacy skills. The piece also offers strategies for managing information overload, such as limiting exposure to digital stimuli and utilizing data visualization tools.

Is your hotel chain keeping up? Meet the new guest expectations of 2025

The article explores how evolving guest expectations are reshaping the hospitality industry and how large hotel chains can adapt. Influenced by post-pandemic travel trends, digital convenience, personalization, wellness, and sustainability, modern guests now expect frictionless, tech-enabled, and tailored experiences. Article outlines the risks of falling behind—like negative reviews and staff burnout—and offers practical solutions, such as mobile check-in, preference tracking, reliable Wi-Fi, and empowering staff to resolve issues.

The AI revolution in hospitality: Why voice agents are changing the game for hoteliers

The article discusses how AI Voice Agents are transforming hotel operations by automating guest interactions, thereby enhancing service efficiency and guest satisfaction. Unlike traditional voice assistants, these AI systems can engage in dynamic conversations, handle bookings, provide multilingual support, and offer personalized experiences. By managing routine inquiries, they reduce staff workload, allowing human employees to focus on more complex tasks. This shift not only streamlines operations but also opens new revenue opportunities through upselling and cross-selling.

How to convince your General Manager to say Yes to an RMS

The article offers practical advice on how to convince a General Manager to approve a Revenue Management System (RMS) by highlighting the inefficiencies of manual pricing, demonstrating the financial benefits through ROI, and addressing common objections like cost or control concerns. It suggests using data, case studies, and demos to build a strong business case and show how an RMS can drive profitability, streamline operations, and support smarter decision-making.

The burning questions hotel marketers have about email marketing—Answered

The article addresses common questions hotel marketers have about email marketing, emphasizing that effective strategies extend beyond promotions to engage guests throughout their journey. It highlights the importance of pre-arrival emails to set expectations, on-property emails to enhance the stay experience, and post-stay communications to foster loyalty. Personalization is key, involving audience segmentation and tailored recommendations based on past behaviors. The piece also advises on optimal email frequency to avoid overwhelming recipients and offers tactics to encourage direct bookings, such as leveraging first-party data and clearly communicating the benefits of booking directly.

How mobile-booking gives hotels a competitive edge

The article explains how optimizing mobile booking can give hotels a competitive edge by improving user experience and increasing direct bookings. It emphasizes the need for mobile-first design, fast load times, clear calls-to-action, and features like multilingual support and local currencies. With OTAs setting high mobile standards, hotels must enhance their own mobile platforms to stay competitive and reduce dependency on third-party channels.

Disclaimer