Weekly Insights. August 24, 2024

Financial analyses beyond RevPAR with a CDP as the engine

From the latest World Panel as part of the Thematic campaign with Revinate where I posed the question about what will be the most valuable metric for quantifying a hotel’s growth beyond RevPAR, there were some very interesting answers that deserve some unpacking.

Specifically, what connective platforms like a customer data platform (CDP) enable is more accurate quantification of the relationships between guestroom reservations and amenity or miscellaneous sales. And armed with this knowledge, hoteliers can now make informed, incremental decisions on how to synergize the growth of all the products housed by a property.

Sustainable technologies: How smart hotels reduce environmental impact

Given the immense climatic challenges we currently face and the growing consumer demand for more sustainable products and services, businesses in every sector are starting to take their environmental impact seriously.

In hospitality, the situation is no different. Energy consumption in the industry is high, with cooling, lighting, heating, and ventilation responsible for up to 60% of a hotel’s CO2 emissions.

Energy-intensive extras such as heated swimming pools, excessive water and plastic use, and food waste also contribute to the industry’s environmental impacts.

Given these unavoidable energy requirements and resource needs, hotels must be smart about increasing energy efficiency and reducing their environmental impact while still delivering exceptional customer experiences. One way hotels and hospitality companies are achieving more sustainable practices is through sustainable technologies.

Three essential steps to profit-oriented revenue management

This blog will outline three critical steps to achieve profit-oriented revenue management. These steps will guide you from the foundational aspects of room revenue analytics to the advanced stages of integrating total revenue and, ultimately, focusing on profit-oriented strategies that optimize net revenue and customer profitability. At the end of the blog post, you will find practical checklists to help you move to the next level.

How to align marketing with revenue management at your hotel

Aligning your hotel’s revenue management strategy with marketing can deliver greater revenue results for hotels. But this is easier said than done...

Many hotels share a similar struggle when it comes to breaking silos and collaborating effectively between revenue management and marketing.

Top housekeeping management software in hotels: Key features, best tools, and implementation tips

Imagine managing a bustling hotel with hundreds of rooms, each requiring meticulous attention. The daily housekeeping tasks can be overwhelming, time-consuming, and prone to errors, which lead to missed rooms, delayed check-ins, and dissatisfied guests — a nightmare for any hotelier, COO, or general manager.

Thankfully, specialized software is transforming how hotels handle daily operations. In this article, we discuss how housekeeping managing tools address commonplace issues and how to choose the right solution for your hotel.

Let’s dive in.

Tips, tools, and techniques for better hotel advertising

We’ll cover the ins and outs of hotel advertising and provide hospitality professionals with the marketing resources they need to stand out amongst the competition. We’ll review different forms of hotel advertising, discuss the benefits of strategic marketing, and examine the objectives various advertising techniques can help hotels accomplish. Keep reading to uncover actionable tips, advertising best practices, and software solutions your team can use to take your hotel’s advertising to the next level.

Hotel chains bet on new ways of selling to corporate travelers

Hotel chains are quietly developing plans to bypass traditional booking intermediaries, aiming to increase direct bookings from corporations and businesses.

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