Weekly Insights. February 22, 2025

What are the best practices for managing Length of Stay restrictions?

Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends.

How to optimize your hotel for AI search like ChatGPT

This article explores how hotels can optimize their online presence to rank higher in AI-driven search tools like ChatGPT. It emphasizes strategies such as maintaining up-to-date listings across OTAs, using natural language in website content, leveraging guest reviews, and implementing SEO best practices. Additionally, it highlights the importance of structured data, authoritative content partnerships, and staying updated on AI trends to maximize visibility in AI-powered travel searches.

The allure of winter travel or why cold is the new hot

This article explores the rise of winter tourism, highlighting how travelers are increasingly drawn to cold destinations like Scandinavia, the Arctic, and Switzerland. The trend is fueled by a desire for unique experiences, such as Northern Lights viewing, igloo hotels, and wellness retreats with saunas and ice baths. Expedition cruises and adventure tourism are also on the rise, driven by sustainability concerns and a sense of urgency to visit these locations before climate change alters them.

The end of Google’s commission based metasearch: The experts weigh in

This article discusses Google's decision to end its commission-based (CPA) bidding model for metasearch and explores alternative strategies for hotels. Experts suggest transitioning to cost-per-click (CPC) models, leveraging Google’s Target ROAS, or partnering with providers that still offer CPA-based solutions. The article highlights how different models impact cash flow, seasonality, and regional preferences. Data shows hotels switching from Google CPA to specialized providers saw revenue increases, emphasizing the need for hotels to adapt their metasearch approach.

What does it mean to have your balance sheet reconciled?

This article explains the importance of balance sheet reconciliation in hotel financial management. It highlights how tracking cash flow, guest ledgers, inventory, and accrued expenses ensures financial accuracy and transparency. It covers best practices such as verifying bank statements, auditing outstanding balances, and aligning records with financial reports. Regular reconciliation helps hoteliers prevent discrepancies, improve decision-making, and maintain a strong financial foundation.

The best hotel tech apps of 2025

Discover the top rated hotel tech products to run & grow your hotel business in 2025 based on real product reviews from verified hoteliers at the world’s leading hotel companies. 

Top hospitality technology trends for hotels in 2025

This article outlines key hospitality technology trends for 2025, including AI-driven personalization, cloud-based property management, and IoT-enabled smart environments. Enhanced cybersecurity measures, sustainability initiatives, and wellness-focused amenities are also shaping guest experiences.

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