Weekly Insights. July 13, 2024

How to optimize for AI overviews and AI powered search

Google’s AI Overviews (formerly known as Google Search Generative Experience) started rolling out in the US from May 14.  

In spite of this rollout being the first iteration of AI powering search results, businesses are trying to figure out how to optimize their online presence and how users will interact with search results in future.  

Winning over the competition: How to select the right comp set

This blog post delves into a fresh perspective on hotel comp sets, exploring how to segment the market more effectively, adapt to varying guest patterns, and incorporate advanced revenue management strategies. By adopting a dynamic and comprehensive approach to comp sets, hoteliers can leverage deeper insights and strategic initiatives to drive success in an increasingly competitive landscape.

Hotel ADR: Everything you need to know about Average Daily Rate

In this blog, we’ll explore the importance of ADR, how you can calculate it, and what impacts it. Plus, we’ll let you in on a few ways you can boost ADR for your property.

How to increase guest satisfaction in hotels

Guest satisfaction is pivotal to the success of any hotel as it directly impacts a hotel’s reputation, revenue, and long-term growth. A satisfied guest is more likely to book a return stay, and also recommend your property to their friends, family, and peers. The more business you can generate from existing guests, the more healthy your business will be in the long run, since you’ll be able to spend less on marketing and forecast more accurately.

Hotel loyalty programs: Betting on the law of large numbers

U.S. hotel revenue per available room (RevPAR) growth has normalized following a sharp post-pandemic acceleration. RevPAR fell by 2.1% year-over-year in Q1 2024, with the U.S. portfolios of some of the large publicly traded hotel C-corporations decreasing by as much as 5%.

Loyalty programs are a key contributor to occupancy growth for hotel brand families, particularly during shoulder seasons and periods of economic uncertainty. To determine the hotel loyalty market’s growth and overall health, we analyzed the loyalty programs of five major U.S. public hotel companies (Choice, Hilton, Hyatt, Marriott and Wyndham).

The European Accessibility Act: What hoteliers need to know

As the hospitality industry continues to evolve, it is crucial for hospitality businesses to stay head of the latest legislation impacting their operations.

One critical law that all hoteliers should be aware of is the European Accessibility Act (EAA). The EAA is a landmark EU directive that establishes common accessibility requirements for a wide range of products and services. With full enforcement coming in 2025, now is the time for hoteliers to understand the EAA’s implications, as well as take steps to ensure compliance.

Here’s an overview of the most important considerations facing the hospitality industry in the wake of the EAA’s rollout.

Revenue growth management in food service: What you should think about

This article explores the principles of revenue growth management for food service businesses and provides some easy-to-implement suggestions. Full-service restaurants, bars, pubs, fast food outlets, caterers, and other places that prepare, serve and sell food or drink to the general public are all concerned by this trend, and there’s something for everyone here.

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