Weekly Insights. November 23, 2024

Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Nov 17 - Nov 23, 2024).

Alex Kapichin 23 Nov 2024

Is Expedia’s Last-Minute Deals a good deal for hotels?

Hospitality experts discuss the pros and cons of Expedia's Last-Minute Deals for hotels. While the program can help fill unsold inventory, many argue it undermines direct booking channels, erodes rate parity, and conditions guests to delay bookings for discounts. Experts emphasize the risks to brand reputation and profitability, especially for luxury and mid-tier hotels, and advocate for better revenue management strategies, such as targeted promotions and demand forecasting, to avoid over-reliance on last-minute discounts.

Top 15 food trends to watch in 2025

This article highlights the top 15 food trends predicted to shape the culinary landscape in 2025, emphasizing innovation and sustainability. Key trends include ethnic fusion cuisine, the evolution of plant-based and lab-grown foods, zero-waste cooking, and regenerative agriculture. It also discusses the rising demand for functional and immunity-boosting foods, personalized nutrition, and hyper-local sourcing. These trends reflect growing consumer interest in health, sustainability, and culinary experimentation, offering opportunities for businesses to innovate and adapt.

How can hotel eCommerce and Revenue Management teams collaborate effectively?

Chat GPT Search has arrived: What does this mean for hotels?

This article explores how Chat GPT is transforming hotel search and booking by enabling natural language queries that provide precise, personalized results. It highlights key benefits like simplifying the booking journey, showcasing unique hotel attributes, and implementing dynamic, attribute-based pricing. The article emphasizes the opportunities for hotels to refine their property descriptions, enhance guest satisfaction, and drive revenue by adapting to this guest-centric, AI-driven technology.

Ready, Set, Book! Black Friday tips to keep hotel guests clicking

This article offers practical tips for creating successful Black Friday campaigns to drive hotel bookings. It emphasizes strategies like teaser campaigns to build anticipation, bold designs and animations to capture attention, and urgency-inducing tactics like countdown timers and limited-time offers. Additional ideas include extending deals for 24 hours, using strikethrough pricing to highlight savings, and ensuring seamless booking processes.

7 digital marketing trends for hotels in 2025

This article highlights seven digital marketing trends set to shape hotels in 2025. Key trends include the shift to first-party data for personalization, leveraging TikTok and short-form video content for visibility, and collaborating with micro and nano influencers for authentic engagement. User-generated content (UGC) builds trust and drives conversions, while immersive technologies like virtual tours and metaverse experiences enhance guest interactions. Voice search optimization and local experience marketing also play a central role in creating authentic, guest-focused connections.

What is Business Intelligence for hotels? Why does it matter?

This article explains the importance of business intelligence (BI) for hotels, highlighting its role in gathering and analyzing data from multiple sources, such as booking engines and marketing platforms. BI tools help hoteliers streamline decision-making, optimize room rates, improve guest experiences, and track key performance indicators like occupancy and revenue.