How to create transient reservations forecast that is based on short-term trends?
How can we forecast number of reservations transient guests will book for a specific day in the future if we can not rely 100% on the last year's data? There is a forecasting method that gives more weight to the current short-term trends.
The future of hotel revenue management: Attribute-Based Pricing (ABP)
How to grow hotel revenue and improve customer satisfaction with an attribute-based approach to room pricing.
Four Scenarios for the Group Segment in a COVID19 world
How will Covid19 impact the hotels' group segment? Let's explore possible scenarios using a Scenario Planning approach by Woody Wade.
Revenue management strategy for the Spa Department
Revenue management principles, tools, and techniques are widely and successfully used to maximize room revenue. Are they applicable to the other revenue-generating outlets? How to develop a strategy to maximize revenue and profit for the Spa Department?
Hotel branding masterpiece - National Geographic Lodges
How to develop a unique and strong hotel brand? Creators of the National Geographic Lodges show us an example of branding mastery.
Affiliation with the Soft Brand: Pros and Cons
The soft brand could be a perfect affiliation model for the hotel owner who wants the best of two worlds - independence and brand support. I reviewed the literature to see the pros and cons of affiliation with the soft brand.
