Weekly Insights. September 14, 2024

The future of investments and financing - Hospitality sector trends

The hospitality sector is experiencing major transformations influenced by several key factors. As the industry grows, investors will prioritize opportunities that balance profitability with social and environmental responsibility, ensuring a dynamic and forward-thinking hospitality industry.

Beyond budgets: Three smarter ways to control hotel performance

While budgets may have been essential for management and ownership in the past, there are far more effective tools available today that provide flexibility, adaptability, and better financial outcomes. In this post, we'll explore three alternatives—Rolling Forecasts, Beyond Budgeting, and Continuous Improvement—that allow hotels to stay agile, make smarter decisions, and drive better results in a constantly changing environment.

Domestic tourism is on the rise – here’s how hoteliers can capitalise

Hoteliers should note the changing tastes and preferences of domestic travellers. Namely, they are now putting a premium on local immersion, social responsibility, and sustainability. And so, in order to benefit from the renewed growth of this kind of tourism, hotels can highlight these aspects, while making a concerted effort to appeal to younger customers, who are currently more likely to go overseas for their holidays.

Hotel chatbot: Examples to drive revenue

From streamlining communication to automating routine tasks like booking inquiries, a chatbot offers a seamless way for you to engage with your guests in real time, enhancing both convenience and satisfaction throughout their stay.

In this blog, we’ll discuss how a hotel chatbot can transform your guest experience.

Hotel groups explained: Chains, brands, and ownership models

A few major hotel groups dominate the global hotel industry, each commanding a significant market share. This article will explore the competitive landscape of the world’s largest hospitality players. We’ll examine the expansion strategies they use and the brands they operate and compare them across key metrics. Let’s dive in.

Why hotel loyalty programs are worth it

In today’s competitive market, guest retention is as important as attracting new guests to your hotel. One of the best ways to ensure your guests keep choosing your brand is through well-crafted loyalty programs. In order to achieve high retention, you have to make sure you not only reward frequent visitors but also craft an experience and offer benefits that turn one-time visitors into lifelong patrons.  

This question is: “Why should hotels invest time and money in a loyalty program, and why should the guests even use it?” 

Demystifying PMax for hotels: A balanced perspective on transparency and control

When it comes to grabbing attention in the digital realm, PMax certainly stands out. It offers a broader visibility scope compared to your standard search campaigns, appearing in various forms like text ads, video ads, banners, and even popping up in your Gmail, Discovery, and Maps experiences.

But here’s where it gets a bit fuzzy: understanding precisely how your ads get distributed across these channels is a bit like trying to predict where confetti will land after a festive toss.

Google is actively working on shedding more light on this, but let’s take a step back and understand why PMax came into play in the first place.

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