A method that calculates the minimum acceptable hotel group room rate based on total transient and total group revenue contributions.
How can we forecast number of reservations transient guests will book for a specific day in the future if we can not rely 100% on the last year's data? There is a forecasting method that gives more weight to the current short-term trends.
How to grow hotel revenue and improve customer satisfaction with an attribute-based approach to room pricing.
How will Covid19 impact the hotels' group segment? Let's explore possible scenarios using a Scenario Planning approach by Woody Wade.
Revenue management principles, tools, and techniques are widely and successfully used to maximize room revenue. Are they applicable to the other revenue-generating outlets? How to develop a strategy to maximize revenue and profit for the Spa Department?